PNGTPA announces Example as its marketing agent in Aus/NZ

Papua New Guinea Tourism Promotion Authority (PNGTPA), the statutory body wholly funded by the Government of Papua New Guinea responsible for the promotion of PNG as a desirable travel destination, has announced the appointment of Example to represent the country within the Australian and New Zealand markets.

Example, a Sydney-based communications agency that specializes in hospitality, travel and lifestyle, will be handling all public,  trade relations and marketing for the PNG Tourism Authority, focusing on driving increased visitation from Australia and New Zealand.

Working closely with the travel trade and consumer media, Example will create story-telling moments and experiences in order to educate travelers of Papua New Guinea’s diverse culture and showcase PNG as a must-visit destination.

The announcement follows a competitive tender process and sees Andrew Cavallaro, Example’s Head of Marketing, reinstated as AU/NZ lead for the tourism board, following his previous tenure in the role between 2014 – 2016.

“Australia is PNG’s most important source market for visitors. We are excited to grow our Australian and New Zealand arrivals and work with Example to spread the word of the beautiful islands and mountainous regions PNG has to offer, as well as the incredible cultural and adventure travel experiences throughout the country”, says Kennedy Wenge, PNGTPA’s Board Chairman.

Mr Wenge said the PNG TPA Board was excited about Example marketing and promoting Papua New Guinea Tourism in Australia and New Zealand. 

“Andrew passionately leads the charge promoting Papua New Guinea and we’re looking forward to having him back at the helm, working alongside Example’s impressive PR and marketing team”, added Mr Wenge.

“We are thrilled to have been appointed, and I am excited to be promoting PNG once again to Australians and New Zealanders”, says Andrew Cavallaro, Example’s Head of Marketing.

“Papua New Guinea is an incredibly diverse country, but one that is lesser known to Aussies and Kiwis. We’re looking forward to shining a spotlight on our closest neighbour and showing everyone how special PNG is.”

Example commences work with PNGTPA on 1 June 2019, with further exciting announcements to be made shortly.